budget about 10 Million and we separated tospent on primary framesdirect com coupon code and benefit about. Follow the promotion survey, our competitor is spend a lot on Co-op and has coupon so we turn into the market trend. Allround: We adjust the portion of Advertising statement by reducing the primary and increasing in reminder because it is the second period. Therefore we increased. And we set more special discount. Page 9 Summary on period 2-3 Net Income.2 Million Market Share.4 Manufacturer Sales 398.9 MillionIn Period 2-3 we have to decided about new product for Allstar and we chose about12hr Multi CapsuleIntroduction of new product line of Allstar: Allround (12hr Multi Capsule)We selected. Advertising Expenditure: We spend totally on advertising budget in amount.1 million which is considered as a new product so we spend a lot on advertising. Advertising Expenditure: Total spending on Allround this time was 16 Million, moreover we would like to remind customer of Allround in order that they would repurchase sooner or later.
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Allround was the leading company in the market. P a g e 24 Price As the high power of curing an allergy symptom, Allright has been set in a high price in order to promote the higher benefits and the effectiveness of the medicine. Moreover Allround focused onconsumer channels by Trial Size about.5 Million and did not put the budget oncoupon so the budget on promotion expenditure about.4 Million. Allround: theres stable in total promotion spending for Allround but we change in type of promotion method instead. Price We also increased the price for our products according to the increase price average. Online Blended Learning, we help students reach their educational goals in ways that fit their lifestyles. However, we removed the coupons expense for Allright, because we observed from our product watchtime magazine coupon promotion report and found out that there were few people who used coupons program for Allright. We decrease ad message of reminder to primary in order to emphasize theformulation of the product. Sales Force: Theres slightly increasing on sale force from 255 to 264. Position: The product is accepted as the high quality of products when used in relieving allergy symptoms jor Decision and Strategies (Allright) We selected to launch Allright in the form of 4 hrs allergy capsule because we need to specialize in allergy market that has. An opportunity to add a line extension this oblem on period 2-3 We faced that our Net income decrease about 2 Million We found that our market share decrease.5 from.4 We have to choose the new product line for jor Decision. Allround and Allright sales did not increase much as we jor decisions this period - Increase price for all products.
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